How it works

The wine’s story — delivered in less than 60 seconds.

Playgrapes is built to make wine more personal.
Instead of generic descriptions, guests hear directly from the makers of the the wine — in a short, honest format that fits naturally into the moment before they choose.

It’s simple, human and easy to use. Nothing more, nothing less.

Your Wine Story

1. Scan or Click

Each wine video is connected to a Playgrapes QR code or Play Button that can be placed on menus, bottles or websites.
You scan or click — and the video starts immediately.

No app. No login. No setup.
Just a quick, natural step that brings the winemaker into the room.

Click and Watch

2. Watch

A dedicated page opens for that specific wine, where the winemaker speaks directly to the viewer.
They explain:

  • the vineyard behind the bottle

  • what makes this wine different

  • how they work with the grapes

  • and how the wine tastes

It’s short, straightforward and personal — like getting the story straight from the source without needing to ask.

All videos follow the same clear Playgrapes format, so guests always know what to expect.

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3. Share

Each video page includes a small “Download & Share” area where:

  • importers

  • restaurants

  • partners
    …can download QR codes, Play Buttons and embed links.

It makes it easy to use the material across menus, wine lists, online shops, social media, tasting events and printed materials — wherever the story needs to be told.

And everything always points back to the wine’s own page.

Your Wine Story

For wineries: A simple way to share your voice

Playgrapes helps producers tell their story without adding extra work.

We do:

  • video production

  • hosting

  • updated QR assets

  • consistent formatting and branding

It’s an easy way to make sure your customers hear your perspective — not someone else’s version of it.

 

For restaurants: Clear stories, stronger decisions

Guests often want a bit more context before choosing a wine.
Playgrapes gives them quick, reliable information directly from the winemaker, supporting the recommendations you already provide at the table.

It makes the choice easier, the experience more personal, and the conversation around wine a little richer — without slowing the service down.

 

 

For importers: Useful material, ready to integrate

Importers can embed Playgrapes videos on product pages, webshops and marketing materials without changing their setup.
Everything uses static links and ready-made assets.

QR codes can be used in catalogues, tastings, fairs and brochures — available in print-ready and digital formats.

It’s a practical tool that strengthens your existing communication.

 

Why it works

It works because people respond to real voices and real stories.
A short video from the winemaker creates clarity and trust in a way that text alone rarely can.

  • No app

  • No login

  • No technical hurdles

  • No complicated setup

Just a human explanation, delivered at the moment it makes the most sense.

Watch Example

The technology behind the experience

(A clear, practical overview.)

  • Each wine receives a static URL and matching codes

  • Videos load quickly and reliably

  • All assets live on one dedicated page

  • Wineries pay an annual membership license + video production

  • Partners simply use the material

The result: everyone works from the same, consistent story — straight from the winemaker.

Your Wine Story

A more personal way to talk about wine

Playgrapes isn’t about flashy features.
It’s about making it easier for winemakers to speak for themselves, and easier for guests to understand what’s in their glass.

Simple, human and built for real-world use.

Ready to make your own wine stories come to life?

Let´s Talk