Each wine’s story - told by the winemakers
Wine customers can now experience the story behind the wine before purchase. Playgrapes is a video platform for short wine stories – told by the winemakers themselves.
The story behind the bottle - told in less than a minute!
On Playgrapes, every wine in the world can have its own dedicated video page—with downloadable QR codes and playable links that are easy to add to a menu, wine list, bottle label or webshop.
Playgrapes connects customers directly with the winemaker’s story, and creates a brand new wine experience—adding authenticity and value for not only buyers, but also producers, importers, restaurants and other points of sale.
1 wine = 1 video = 1 page
Every wine gets its own page, where the winemaker presents the wine in a short (<60 seconds) engaging video — easily viewable by potential customers.
Authentic Wine Stories
The stories on playgrapes are real - and so are we! Videos on our platform are created as a collaboration between winemakers and our video department.
Easy Access via QR Codes
Let potential buyers instantly play your video through QR codes or digital Play buttons. Add them to menus, promotion material, wine lists or bottles.
Create and Share
Once a wine video is done and online, everything is ready to use for restaurants, importers, webshops and other points of sale.
Scan the QR code
Imagine you find the QR code below, let´s say – on the wine page of a restaurant´s menu: “2023 Silvaner from Weingut Am Stein”.
Try and scan it with your smartphone´s camera.
Click the Play button
Or, since your´re already on our website, imagine you´re on a wine webshop or looking in an online menu.
Click the Play button and watch the video from Weingut Am Stein.
When a wine video is ready, it becomes available online on our platform for everyone to watch. Notice how both the QR code and Play button open up the wine video directly and starts playing.
Each wine video gets its own page on Playgrapes that also contains a download area with multiple versions of the QR codes and Play buttons, making the video easily shareable and watchable everywhere, digitally or on print.
Ready to make your own wine stories available to the world?
Show wine lovers the passion that went into making it
Why not let people spend a minute learning more about your wine before deciding?
We believe wine customers would love to hear about your winery.
Every wine is different. Give wine customers the chance to learn what is special about each of your wines.
